Road America 2025 is a strategic plan developed by the Road America motorsports complex to guide its development and operations over the next decade. The plan focuses on five key areas: fan experience, sustainability, economic impact, community engagement, and operational excellence.
The plan is designed to ensure that Road America remains a world-class motorsports destination and a major economic driver for the Elkhart Lake, Wisconsin area. The plan also includes a number of initiatives to improve the fan experience, such as new grandstands, upgraded concessions, and enhanced digital offerings.
Road America 2025 is a comprehensive and ambitious plan that will help to ensure the long-term success of Road America. The plan is based on extensive research and input from fans, stakeholders, and the community. Road America is committed to working with its partners to implement the plan and make Road America 2025 a reality.
1. Fan experience
Fan experience is a key component of Road America 2025, the strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. Road America is committed to providing a world-class fan experience, and the plan includes a number of initiatives to improve the fan experience, such as:
- New grandstands: New grandstands will be built to provide fans with a better view of the race track and a more comfortable experience.
- Upgraded concessions: Concessions will be upgraded to provide fans with a wider variety of food and beverage options, as well as faster service.
- Enhanced digital offerings: Road America will invest in new digital technologies to enhance the fan experience, such as a new mobile app and a new website.
- Improved transportation: Road America will work with local transportation providers to improve transportation to and from the track, making it easier for fans to get to and from the races.
These are just a few of the initiatives that Road America is undertaking to improve the fan experience. Road America is committed to providing a world-class fan experience, and the plan includes a number of initiatives to improve the fan experience, such as new grandstands, upgraded concessions, and enhanced digital offerings.
2. Sustainability
Sustainability is a key component of Road America 2025, the strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. Road America is committed to operating in a sustainable manner, and the plan includes a number of initiatives to reduce the environmental impact of the track, such as:
- Reducing energy consumption: Road America will invest in energy-efficient technologies to reduce its energy consumption.
- Reducing waste production: Road America will implement waste reduction programs to reduce the amount of waste it produces.
- Improving water conservation: Road America will invest in water conservation measures to reduce its water usage.
- Promoting recycling: Road America will promote recycling to its fans and employees.
These are just a few of the initiatives that Road America is undertaking to improve its sustainability. Road America is committed to operating in a sustainable manner, and the plan includes a number of initiatives to reduce the environmental impact of the track.
Sustainability is important to Road America for a number of reasons. First, it is the right thing to do. Road America is committed to being a good neighbor and minimizing its environmental impact. Second, sustainability is good for business. By reducing its energy consumption, waste production, and water usage, Road America can save money and improve its bottom line. Third, sustainability is important to Road America’s fans. Road America’s fans are increasingly interested in sustainability, and the track is committed to meeting their expectations.
3. Economic impact
Road America 2025, the strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade, recognizes the importance of economic impact. Road America is committed to being a major economic driver for the Elkhart Lake, Wisconsin area, and the plan includes a number of initiatives to increase the track’s economic impact.
- Increased tourism: Road America attracts visitors from all over the country, and the plan includes a number of initiatives to increase tourism to the Elkhart Lake area. These initiatives include marketing campaigns, partnerships with local businesses, and the development of new attractions.
- Increased spending: Visitors to Road America spend money on a variety of goods and services, including lodging, food, and entertainment. The plan includes a number of initiatives to encourage visitors to spend more money in the Elkhart Lake area, such as developing new retail and dining options.
- Job creation: Road America directly employs over 100 people, and the plan includes a number of initiatives to create new jobs in the Elkhart Lake area. These initiatives include working with local businesses to develop new job training programs and supporting the development of new businesses.
- Increased tax revenue: Road America generates tax revenue for the Elkhart Lake area, and the plan includes a number of initiatives to increase tax revenue. These initiatives include working with local governments to develop new tax incentives and supporting the development of new businesses.
These are just a few of the initiatives that Road America is undertaking to increase its economic impact. Road America is committed to being a major economic driver for the Elkhart Lake area, and the plan includes a number of initiatives to increase the track’s economic impact.
4. Community engagement
Community engagement is a key component of Road America 2025, the strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. Road America is committed to being a good neighbor and a positive force in the Elkhart Lake community, and the plan includes a number of initiatives to increase community engagement.
- Outreach programs: Road America will develop and implement outreach programs to connect with the Elkhart Lake community. These programs may include educational programs, volunteer opportunities, and community events.
- Partnerships with local organizations: Road America will partner with local organizations to support community initiatives. These partnerships may include financial support, in-kind donations, and volunteer support.
- Community advisory board: Road America will establish a community advisory board to provide input on the track’s operations and development. The board will be composed of representatives from the Elkhart Lake community.
- Community events: Road America will host a variety of community events throughout the year. These events may include concerts, festivals, and races.
These are just a few of the initiatives that Road America is undertaking to increase community engagement. Road America is committed to being a good neighbor and a positive force in the Elkhart Lake community, and the plan includes a number of initiatives to increase community engagement.
5. Operational excellence
Operational excellence is a key component of Road America 2025, the strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. Road America is committed to providing a world-class fan experience, and operational excellence is essential to achieving this goal. Road America is focused on improving operational efficiency in all areas of its operations, from track maintenance to customer service.
One of the key initiatives in Road America 2025 is the implementation of a new enterprise resource planning (ERP) system. This new system will streamline Road America’s operations and improve communication and collaboration between different departments. The ERP system will also provide Road America with real-time data on its operations, which will help the track to make better decisions and improve its efficiency.
In addition to the ERP system, Road America is also investing in new technology to improve its operations. This technology includes new point-of-sale systems, new ticketing systems, and new track management systems. This new technology will help Road America to improve the fan experience and make its operations more efficient.
Operational excellence is essential to the success of Road America 2025. By improving its operational efficiency, Road America can provide a better fan experience and make its operations more profitable.
6. Technology
Technology plays a vital role in Road America 2025, the strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. Road America is committed to using technology to improve the fan experience, enhance operational efficiency, and promote sustainability.
One of the key ways that Road America is using technology to improve the fan experience is by investing in new digital technologies. These technologies include a new mobile app, a new website, and new in-venue digital signage. These technologies will provide fans with real-time information about the races, the track, and the surrounding area. Fans will also be able to purchase tickets, concessions, and merchandise using their mobile devices.
Road America is also using technology to enhance operational efficiency. For example, Road America is implementing a new enterprise resource planning (ERP) system. This system will streamline Road America’s operations and improve communication and collaboration between different departments. The ERP system will also provide Road America with real-time data on its operations, which will help the track to make better decisions and improve its efficiency.
In addition to improving the fan experience and operational efficiency, Road America is also using technology to promote sustainability. For example, Road America is investing in new energy-efficient technologies to reduce its energy consumption. Road America is also working with its partners to develop new ways to recycle and reuse materials.
Technology is essential to the success of Road America 2025. By using technology to improve the fan experience, enhance operational efficiency, and promote sustainability, Road America is ensuring that it will remain a world-class motorsports complex for years to come.
7. Innovation
Innovation is a key component of Road America 2025, the strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. Road America is committed to being a leader in the motorsports industry, and innovation is essential to achieving this goal. Road America is focused on developing new and innovative ways to improve the fan experience, enhance operational efficiency, and promote sustainability.
One of the key ways that Road America is fostering innovation is by investing in research and development. Road America has partnered with a number of universities and research institutions to develop new technologies that can be used to improve the track and the fan experience. For example, Road America is working with the University of Wisconsin-Madison to develop a new type of track surface that is more durable and safer for riders. Road America is also working with the University of Michigan to develop new ways to use data to improve the fan experience.
In addition to investing in research and development, Road America is also committed to creating a culture of innovation. Road America encourages its employees to think outside the box and come up with new ideas. Road America also provides its employees with the resources they need to develop and implement their ideas. As a result of Road America’s commitment to innovation, the track has been able to develop a number of new and innovative programs and initiatives, such as the Road America Driver Development Program and the Road America Sustainability Program.
Innovation is essential to the success of Road America 2025. By fostering a culture of innovation and investing in research and development, Road America is ensuring that it will remain a leader in the motorsports industry for years to come.
8. Safety
Safety is a key component of Road America 2025, the strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. Road America is committed to providing a safe environment for all participants and spectators, and the plan includes a number of initiatives to improve safety at the track.
One of the key ways that Road America is improving safety is by investing in new safety technologies. For example, Road America has installed a new catch fence system that is designed to reduce the risk of serious injuries in the event of a crash. Road America is also working with the FIA to develop new safety standards for motorsports tracks.
In addition to investing in new safety technologies, Road America is also committed to providing safety training to all participants and spectators. Road America offers a variety of safety training programs, including driver training, corner worker training, and spectator safety training. Road America also has a team of safety inspectors who work to ensure that the track is safe for all participants and spectators.
Safety is a top priority for Road America, and the track is committed to providing a safe environment for all participants and spectators. Road America 2025 includes a number of initiatives to improve safety at the track, and Road America is working with the FIA to develop new safety standards for motorsports tracks.
FAQs about Road America 2025
Road America 2025 is a strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. The plan focuses on eight key aspects: fan experience, sustainability, economic impact, community engagement, operational excellence, technology, innovation, and safety. Below are six frequently asked questions about Road America 2025, along with their answers:
Question 1: What are the key goals of Road America 2025?
Road America 2025 has a number of key goals, including improving the fan experience, enhancing operational efficiency, promoting sustainability, and increasing community engagement.
Question 2: How will Road America 2025 improve the fan experience?
Road America 2025 will improve the fan experience in a number of ways, including by investing in new grandstands, upgrading concessions, and enhancing digital offerings.
Question 3: How will Road America 2025 promote sustainability?
Road America 2025 will promote sustainability in a number of ways, including by reducing energy consumption, reducing waste production, and improving water conservation.
Question 4: How will Road America 2025 increase community engagement?
Road America 2025 will increase community engagement in a number of ways, including by developing outreach programs, partnering with local organizations, and establishing a community advisory board.
Question 5: How will Road America 2025 improve operational excellence?
Road America 2025 will improve operational excellence in a number of ways, including by implementing a new enterprise resource planning (ERP) system and investing in new technology.
Question 6: How will Road America 2025 foster innovation?
Road America 2025 will foster innovation in a number of ways, including by investing in research and development and creating a culture of innovation.
Road America 2025 is a comprehensive and ambitious plan that will help to ensure the long-term success of Road America. The plan is based on extensive research and input from fans, stakeholders, and the community. Road America is committed to working with its partners to implement the plan and make Road America 2025 a reality.
For more information about Road America 2025, please visit the Road America website.
Tips for Road America 2025
Road America 2025 is a strategic plan that will guide the development and operations of the Road America motorsports complex over the next decade. The plan focuses on eight key aspects: fan experience, sustainability, economic impact, community engagement, operational excellence, technology, innovation, and safety.
Here are some tips for helping Road America 2025 succeed:
Tip 1: Attend Road America events.
The best way to support Road America is to attend events at the track. This generates revenue for the track, which can be used to improve the fan experience and make other investments.
Tip 2: Volunteer at Road America events.
Volunteers are essential to the success of Road America events. Volunteers help with a variety of tasks, such as staffing the gates, working in the concessions, and providing medical assistance. Volunteering is a great way to give back to the community and support Road America.
Tip 3: Promote Road America events.
Spread the word about Road America events to your friends and family. You can do this by posting about events on social media, sharing event flyers, and talking to people about Road America. The more people who know about Road America, the more successful the track will be.
Tip 4: Be a good neighbor to Road America.
Road America is located in a residential area. Be respectful of the neighbors by keeping noise levels down and obeying the speed limit. You can also help to keep the area clean by picking up trash and recycling.
Tip 5: Support Road America’s partners.
Road America has a number of partners that help to make the track . These partners include businesses, organizations, and individuals. You can support Road America by supporting its partners. This can be done by shopping at their businesses, attending their events, and donating to their organizations.
By following these tips, you can help to make Road America 2025 a success.
Road America 2025 is a comprehensive and ambitious plan that will help to ensure the long-term success of Road America. The plan is based on extensive research and input from fans, stakeholders, and the community. Road America is committed to working with its partners to implement the plan and make Road America 2025 a reality.
Road America 2025
Road America 2025 is a comprehensive and ambitious plan that will guide the development and operations of the Road America motorsports complex over the next decade. The plan is based on extensive research and input from fans, stakeholders, and the community. Road America is committed to working with its partners to implement the plan and make Road America 2025 a reality.
Road America 2025 will improve the fan experience, enhance operational efficiency, promote sustainability, and increase community engagement. The plan also includes a number of initiatives to foster innovation and improve safety. Road America 2025 is a key part of Road America’s long-term success. The plan will help to ensure that Road America remains a world-class motorsports complex for years to come.
