The Sturgis Motorcycle Rally is an annual motorcycle rally held in Sturgis, South Dakota. It is one of the largest motorcycle rallies in the world, and in 2025, it will be held from August 4th to August 10th.
The rally was first held in 1938, and it has grown in popularity over the years. In 2022, over 500,000 people attended the rally. The rally is a major economic driver for Sturgis and the surrounding area. It is estimated that the rally generates over $800 million in revenue each year.
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